The Credibility Leak
A 58-year-old engineer asks ChatGPT for a fee-only planner in his city, then clicks through to your site. He sees a couple on a beach and the words "comprehensive wealth solutions."
He can't tell who you serve, how you're paid, or what working with you looks like, so he books the planner who spelled it out.
One lost prospect a month at $6,000 in first-year revenue is $72,000 a year.