QUESTIONS PRACTICES ASKQuestions practices ask before putting this role to work.
How does database reactivation win back clients?
Reactivation AI segments the past clients and old leads already in your CRM, then reaches out with timely, relevant campaigns — a tax-season kickoff, an annual-review invitation, a "we've missed you" note. When someone responds with interest, it books them onto your calendar. It turns contacts you already own into booked work.
Why is reactivation cheaper than new leads?
Because these people already know your firm. You've already paid to earn them once, so re-engaging a past client or old lead costs far less than generating a stranger — and they convert more readily. Reactivation AI mines that existing goodwill instead of buying new attention.
Will the outreach feel spammy to past clients?
No. Campaigns are tied to natural moments — tax season, annual reviews, year-end — and written in your firm's voice, with easy opt-outs. You approve the messaging and segments before anything sends, so outreach reads as a welcome, timely check-in rather than a blast.
Does it contact existing active clients too?
By default it focuses on dormant clients and old leads. It can run existing-client renewal or review campaigns if your firm opts in; otherwise those stay with your team, and anything sensitive routes to a human.
Do I control who gets contacted and what's sent?
Yes. You approve the segments, the campaigns, and the messaging before anything goes out, and you can pause a campaign or take over a warm reply anytime from the mobile app. Reactivation AI runs the outreach within the rules you set.
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